Industrial Sector

BA Robinson Company Ltd.

“MasterKey has demonstrated passion and a relentless desire to improve our sales effectiveness. By working intimately with the Director of Sales and Marketing, Regional Managers, Operations and IT, Murray and his team helped guide us to design and distribute automated sales reports. This was the first full scale report distribution throughout the Company. He also defined a step by step roadmap to automate our sales framework designed to increase our sales capacity.  And as much as the technical assistance provided was excellent, it is Murray’s passion and positive attitude that helped influence and motivate us to change for the better.”

Tim Kist – Director of Sales and Marketing


 SMT Research Ltd.

“It was a pleasure working with Murray and his team at MasterKey Business Solutions. Murray took the time to become an expert in a unique area of our business in order to give us an in-depth analysis and provide us with tools to help formalize the value added proposition of our solution offering. Murray’s work at SMT was remarkable, as he worked with tenacity and enthusiasm to ensure that we received the most value possible for his contributions. In fact, he continued to follow up long after his contract was complete in order to ensure his models and analysis were working as planned. We received excellent service from Murray and his accounting expert, Will Wiebe, who was equally as helpful as Murray. If you’re looking to take your business to the next level, or grow or validate a vertical within your business, I would highly recommend Murray and MasterKey Business Solutions.”

Gamal Mustapha – VP, Program Management


Horizon Insurance

“On behalf of all of the members of the Executive Operating Committee, Murray, I would like to thank you very much for the leadership that you demonstrated and the wisdom that you imparted during this journey that we started together way back in May of this year. In addition to giving us a tool that will become an ongoing part of our planning process, you forced us to confront and deal with difficult issues, which, in doing so, made us a stronger and more unified team.”

Brent Gilbert – VP, Operations


Canadian First-Aid Training Ltd.

“Having reached a critical point in terms of business operations (i.e. day to day operations, efficiencies, workflow, forecasting and business development), I needed to get serious. Seeing my limitations as a leader for my company for the first time, I saw that I needed someone else involved to provide direction. Needless to say, working with Will and Murray at MasterKey has been an eye opener. Bringing a strong knowledge base to the field I’m in, they were able to create concrete, objective as well as explain conceptual ideas that have allowed me to understand the direction I should consider following. Never pushy, yet honest to the core, MasterKey has provided the insight into business operations that I’ve never taken the time to fully understand. Having covered and completed 2 phases of a very concise game plan, MasterKey is currently helping me to stay focused and determined (now more than ever), on what I truly want to achieve; a successful and profitable company. Great job guys!”

Christian Clavelle – President & Head Instructor


Manitoba Rural Adaptation Council

“MasterKey came into our boardroom as we struggled with re-visiting our Strategic Plan and developing an expanded mandate.  Their ability to help us look through a different lens to see the forest, as well as the trees, enabled us to be well positioned for a sudden change in our funding.  Murray Grant’s engineering style “systems approach” coupled with developing a more business directed operational plan has helped us to become well positioned as we move into the next phase of re-branding and, in parallel, the development of a marketing plan.  Murray’s ongoing support as a friend, coach and mentor will enable me/us to achieve our eventual goals and objectives using “collaborative competition as our new motto.

Who said aggies and engineers couldn’t work together towards developing a successful model!”

Ted Eastley, PAg – Executive Director

Functional Areas