Just over a decade ago I had the privilege of working on the advertising program for McDonald’s Restaurants Canada. While working with the team at the Regional Head Office in Western Canada, I noticed signs – on desks, on the wall, by the water fountain, in the cafeteria, everywhere – that said “BE HERE NOW.”…

When you read that title, do you raise your eyebrow and think, “Love? Isn’t that a bit strong?” I hope after reading this you won’t think so. When a customer approaches you, put yourself in their shoes. Whether they are coming to you to make a purchase, an inquiry or to discuss a problem, what…